Print Media
The intensity, quality & quantity of our print ad campaigns are impressive to say the least. In fact, we feel it is the most substantial of any home improvement show production in the entire Chicagoland area. Our newspaper advertising component includes, but is not limited to, large, primarily FULL COLOR display ads that begin as early as two weeks in advance of the events through The Chicago Tribune, Daily Herald, Copley / Sun Newspapers and many, many other local publications. The frequency is solid and the fact that we've made "Full Color" ad our standard format shows our dedication to the success of our events.
NOT to be overlooked, our direct mail campaign is, by far, the most impressive that this market has seen. For EVERY show, we mail out a Huge, full color, glossy, card stock invitations to virtually EVERY homeowner for many miles around each facility. A example of the artwork for the front side one of our previous cards is shown below . . .

In some cases, we've mailed a second round to select communities as well. Overall, the design and implementation of our print media promises an eye-catching, high impact result that has helped propel The Home Improvement Showcase to the top in Chicagoland. This growth means stronger, smarter ad plans than ever before as we strive to produce even greater results for our exhibitors. |